LUMBRE
EARTH DAY 2008
ID "Cellphones"  ID "Bottles"  
Info  
2008 - NATIONAL GEOGRAPHIC CHANNEL
IDs - "Earth Day Campaign"

In 2008 National Geographic Channel international contacted us with the idea of producing 5 different spots for that year’s Earth Day campaign.

Three months of hard work on this series of elements that included a great variety of techniques.

In this case, Nat Geo was already working on a print campaign together with the photographer Chris Jordan. We’ve been asked to produce a series of idents based on this same idea, but in motion. It was a big challenge given it was our first time with masives and the schedule was very tight. Once again, endless nights waiting for our blessed renders.
 
Credits  
NatGeo & Fox International VP´s: Florencia Picco, Rafael Sandor
NatGeo Creative Director: Emanuele Madeddu
NatGeo Producer: Daniele Borgia
NatGeo Branding Coordinator: Maricruz Castillo Merlo
Creative Director and Project Manager: Sergio Saleh
Executive Producer: Digital 1
Head of Production: Hernán Minetti, Leo Alvarez
Senior Producer: Pablo Encabo
Director of Photography: Martin Nico
Assistant Director and editor: Juani Libonatti
Animation: Shift
Music: Ariel Cabrera
 
 
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