LUMBRE
ASCENSO 2008
ID 01  ID 02  
Info  
2008 - TyC Sports
Promo - "Fútbol de Ascenso"

We worked on two complete promo toolkits plus two idents and two bumpers to promote the live matches for the Argentinean 2nd division soccer on TyC sports.

We literally borrowed the title “Fútbol de ascenso” (second-league soccer, it only works in spanish) and used it on this strong series of spots.
 
Credits  
TyC Sports Creative Director: Pablo Encabo
Creative Director and Project Manager: Sergio Saleh
Designer: Alan Traverso
Animation: Federico Fabiano
Music: Pablo Paz, Emilio Haro
 
 
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