|EARTH DAY 2010|
|Brandanimation ID Tip 02 "Chemicals" ID Tip 01 "Sustainability" ID Tip 04 "Global Warming" ID Tip 03 "Showers" ID "Jellybag" Bumper Next Bumper Out Bumper In End Page Full End Page Window|
|2010. NATIONAL GEOGRAPHIC CHANNEL
Brand Identity - Full Package Design
2011 PROMAXBDA DESIGN WORLD GOLD AWARDS
ART DIRECTION & DESIGN: TOPICAL CAMPAIGN AND GENERAL ENTERTAINMENT
NATIONAL GEOGRAPHIC CHANNELS INTERNATIONAL
Each year National Geographic Channels International commissions a toolkit for Earth Day, and in 2010, they asked us to work on the theme of OCEANS.
Having worked for NG Earth Day before, we not only created the idents but the entire on-air promo toolkit as well.
This project was for international broadcasting so it needed to include all possible trascodifications including HD PAL and NTSC as well as SD.
The challenge was to come up with a conceptual look and feel that would fit both signals: NGC and Nat Geo Wild.
|NatGeo & Fox International VP´s: Florencia Picco, Rafael Sandor
NatGeo Creative Director: Emanuele Madeddu
NatGeo Creative & Marketing Manager: Megan Gilbert
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
NatGeo Art Director: Natalia Español
NatGeo Branding Coordinator: Maricruz Castillo Merlo
Design and Animation: Sifon DG, Paula Vidal, Ariel Cabrera, Luis Paris
Sound Design: Emilio Haro, Pablo Paz