|2009 - Sony MusicPass
We created the entire campaign for a new product launched in the music market in Latin America. The novelty was a card, with a virtual code that intends to replace music CD’s.
The request included everything from the creative tagline to graphics ads and billboards, including web strategy and on air campaign. The features that needed to be highlighted were: quality, easy to use and extra content. The communication strategy targeted a massive public, with a strong and direct goal worthy of a new arrival in the market.
|Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Head of Production: Hernán Minetti, Leo Alvarez
Design & Animation: Ariel Cabrera, Paula Vidal, Remedia For All
Music: ¨Another view point¨ by Cornelius