| MusicPass |
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| MusicPass |
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| 2009 - Sony MusicPass We created the entire campaign for a new product launched in the music market in Latin America. The novelty was a card, with a virtual code that intends to replace music CD’s. The request included everything from the creative tagline to graphics ads and billboards, including web strategy and on air campaign. The features that needed to be highlighted were: quality, easy to use and extra content. The communication strategy targeted a massive public, with a strong and direct goal worthy of a new arrival in the market. |
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| Creative Director: Sergio Saleh Executive Producer: Pablo Encabo Head of Production: Hernán Minetti, Leo Alvarez Design & Animation: Ariel Cabrera, Paula Vidal, Remedia For All Music: ¨Another view point¨ by Cornelius |
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