2016 - TyC Sports - Program Packaging
Are you ready for the 2018 World Cup in Russia? We are! LUMBRE is doing its part to prepare the world by creating the program packaging for the elimination rounds airing on Argentina’s TyC Sports. 

The package is based on the 2018 FIFA World Cup Russia™ Official Emblem which has a background pattern formed from various symbols from Russian culture. Using these symbols and the aesthetic of the Emblem, we were able to expand the design out to serve the whole package.  

Here is the opener to give you a taste of what the entire on-air package looks like:  

Client: TyC Sports  
Creative Direction: Gonzalo Gomez Berard 
Art Direction: Javier Gori, Sandra Pelligro
Creative Director: Sergio Saleh 
Executive Producer: Pablo Encabo 
Account Manager: Jeff Keisel 
Art Director LUMBRE: Adriana Campos 
Producer: Fátima Requena 
Director: Federico Dams (Charlie Studio) 
Art Direction, Design and illustration: Federico Dams (Charlie Studio), Rodolfo Melián (Charlie
2D and Cell Animation: Federico Dams, Rodolfo Melián 
Additional animation: Julián Cooke, Darío Becher 
On-screen Graphics: Adriana Campos, Darío Becher
Music: "The Angels Among Demons" ICON of Instrumental Core