2017 - TyC Sports - Program Packaging
We are back again with another refresh of TyC Sports’ Sportia. This is the fourth time we’ve redesigned the Argentine sports channel’s flagship news show.
With over a 20-year relationship with TyC Sports, it is safe to say we understand the brief. This does, however, create another problem: it’s difficult to invent something new and not repeat ourselves.
Being a sports news show, we began by looking for a graphic interpretation of how news and information is broadcast and spread in our current, multiplatform, multisource world.
The last two refreshes of Sportia were based on the idea that it is “heart of the news” with the logo acting as this “heart” on the screen. News arrives from all over travelling through cables, being set from satellites and when they arrive they are organized and distributed through the current to your TV.
For this latest reinvention of Sportia, the concept has evolved to keep pace with the changes in the media environment. News no longer goes in one direction from journalist to the public. Citizen journalists are breaking stories, adding commentary, and redefining and redirecting the news via social media. The new graphics for Sportia captures this new dynamic of exchanging information graphically.
Client: TyC Sports
Creative Direction: Gonzalo Gomez Berard
Art Direction: Javier Gori
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Producer: Fátima Requena
Art Director LUMBRE: Adriana Campos
Art Director: José Cambariere
Design: Adriana Campos, Andy Cambiasso, José Cambariere
3D Lead Animation: José Cambariere
3D Animation: Julián Cooke
2D Animation and composition: José Cambariere, Julián Cooke
Reel Editor: Natalia Toth
Music for this reel: "Panic Station Instrumental” - Muse