2012 - Channel Branding

Star Chinese Movies exclusively broadcasts Hong Kong movies. It features Chinese films with Chinese stars, including Jackie Chan, Chow Yun-fat, Michelle Yeoh, Andy Lau, Sammi Cheng and Stephen Chow and is headquartered in Singapore.

Given the wide range of movie featured, they requested a more neutral solution based on their new crown logo with three points, which represent the channel's aims of offering the best premium programs, the best screening service and the largest Chinese movie inventory.
We especially love the kung fu movies. Those kicks are as fast as lightening.
Client: Fox International ChannelsVP Branding & Creative: Florencia Picco
Creative Director: Mariano Barreiro
Art Director: Natalia EspaƱol

Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Evelyn Robayo
Design and Animation: Javier Jauregui, Carla Dasso, Andy Cambiasso, Paula Vidal, Hippie House, Charlie Studio

Music for this reel: "Enter the Dragon Theme" - Lalo Schifrin